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Instinct Animations Website and Branding

A full re-brand project for instinct animations. A video production company in the UK, that produces bespoke explainer videos.
⬇︎ Read the full project break down ⬇︎
"I hired Saucesites for the pretty daunting task of COMPLETELY revamping my website & my brand for my explainer video company, Instinct Animations. I was hesitant at first to hire someone because most designers don't understand business; I didn't want a pretty website, I wanted one that converts. Andrej provided rationale for every element of my site and how it would impact conversions. Since working with him, our SEO has improved and we've had far more enquiries on our website. Prospects' first impressions of us are also far more positive too."
Sephen Pope
Instinct Animations
Click on the button below and schedule a quick 15min consultation with a Sauce Sites team member, that will consult you with a solution to your problem and build a custom-tailored proposal to get the process started for you today.

Here is the full project breakdown:

Stephen from reached out, to build his website. Before, he had a website that he created on his own, and was embarrassed to send to his prospects. Most of his sales were partnerships and referrals, but non from his website.

After a 15min call, we did a website audit, and scheduled our 2nd meeting to discuss the project in detail and agreed on a project proposal to start working right away.

Timeframe: 8 weeks
Goals and Desired End-Result:

  • Cohesive and consistent branding design for a specific target audience
  • User experience design to make your website easy to read and easy to navigate
  • User Interface design to make your website remarkable
  • Wordpress development
  • Lead generation and conversion strategy

Let's break it down in detail


The process:

  1. Research, Moodboard, Concept design and sketched out versions of your new logo
  2. Black and white design
  3. Colour Design
  4. Finished Presentation and Guide

This is the final design

Branding Design for instinct animations

Website Design

The process:

User Experience Design

  1. Research and moodboard
  2. Site map and navigation
  3. Wire frame design

User Interface Design

  1. Concept - Above the fold design
  2. Graphic design - images, icons, layout
  3. Presentation as a prototype

Here is the design preview

Instinct animations Web Design

Web Development

The process:

  1. Setting up hosting and Wordpress with all your necessary plugin integrations
  2. Developing Header, Navigation and footer
  3. Developing all pages
  4. Adding animations to create a better user experiance
  5. SEO Optimisation


Strategy and Consulting

The process:

  1. Setting monthly, quarterly, bi-annual and annual goals
  2. Building a strategy to meet those goals
  3. With 3 consulting sessions during the time of 2 months